Author Archives: admin

About admin

R. Bruce Hull writes and teaches about building capacity in sustainability professionals who collaborate at the intersection of business, government, and civil society. The views are his and are not endorsed by any organization with which he is affiliated.

Knowledge Networks

I’m hoping you might help me identify some productive ways to navigate the vast intellectual space of knowledge management that seems colonized by everyone from information scientists to network-actor mappers to higher education pedagogists. Here is the short story:  My … Continue reading

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Why is Collective Impact Important for the Chesapeake Bay?

Sustainability professionals target some of the most complex and contentious challenges facing humanity, such as securing the health of the Chesapeake Bay’s ecology, economy, and culture.   Many solutions appear just within reach, if only we had the leadership to implement … Continue reading

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Good Deeds Go Unnoticed.

Positive, well-intentioned, brilliant innovations that promote dignity, health, safety, and environmental quality wither and fade unless integrated into some larger, coordinated effort that has meaningful, collective impact.  Louis Boorstin’s article, Quest for Scale, illustrates the necessity of thinking beyond the … Continue reading

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Sustainable Luxury Tourism

I’ve been traveling this summer for business and had the good fortune to visit some pretty swank destinations.  Now I’m wondering whether sustainable luxury tourism is an idea whose time has come or a contradiction in terms. Tourism alters the … Continue reading

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Lead Sustainable Development by Failing

Sustainable development is often characterized by the intersection of environment, economics, and community. But that conceptualization is theory without practice. Sustainable development is, ultimately, about leadership and management.  The triple bottom line must be integrated through leadership and management. Leadership … Continue reading

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The Better Angels of Our Nature

The 2050 trends create daunting obstacles to our sustainable development. They also present wondrous opportunities.  Steven Pinker’s bestseller, The Better Angles of our Nature, provides one of those needed boosts of optimism that inspires us to focus on the opportunities … Continue reading

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Dan Brown’s Inferno

The world is not running out of villains, so why do accomplished authors like Dan Brown resort to bashing sustainable development to create them? Michael Crichton, of Jurassic Park and ER fame, succumbed to the same temptation in his last … Continue reading

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Earth Day 2013: The 2050 Convergence*

What does Earth Day mean to you? To me Earth Day is about the future, having a future, enjoying the future, creating a future in which we thrive. I want to celebrate Earth Day 2013 by looking into the future.  … Continue reading

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Feed the Good Wolf

A wise father told his young son about the long struggle most people face throughout their lives.   “My son it is a battle between two wolves. One is an evil wolf: anger, envy, greed, lies, false pride, and defensiveness. … Continue reading

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Leadership and the Courage to Fail

Leadership for sustainability requires the courage to fail. It requires opportunistically responding to unpredictable black-swan events.  It requires acting without perfect information.  Leaders help create direction, alignment and commitment among a diverse group of well (and sometimes not well) intentioned … Continue reading

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